AWE Platform was always keen on entertaining people but when it came to football, matches were spawned like never before. The show aired on social media platforms daily. “El Mic Maak” a show that stars Ahmed El Nagdy, Mohamed Bahbah, and Khalid El Shoky had its sports edition which changed All Week Entertainment’s perspective. Not only was it sponsored the whole time by Egypt’s leading Freska chocolate bars . From briefly analyzing the matches’ pros and cons by using Freska’s famous slogan “Endehasha” as a way of interpreting the expectations before every match in Freska’s language. Not only was it sponsored the whole time by Egypt’s leading Freska chocolate bars.
“El Mic Maak” Reached out to some sparkling stars during the World Cup Season :
The show managed to successfully reach out to famous football captains like Moataz Eno who previously played at Zamalek and Al Ahly clubs respectively as well as Saad Samir the defender from Al Ahly and last but not least like no other commentator Mohamed El Kowaleny that normally visualizes all the Al Ahly matches.
“El Mic Maak” Challenges :
they challenged the audience to comment as many times as possible with the hashtag #Answer_Ya_Star in the comments section depending on the star of each episode in an attempt to grow the attention of the athlete eventually to respond to their call.
Awe’s Collaboration with Freska :
It’s now AWE’S Habit to emerge successful sponsorships especially when it comes to Freska. They established a fascinating connection to release the show’s episodes over all platforms on the match days. In addition to Freska’s. They endured a win-win situation. Freska saw how high the content was going so they decided to move forward with sponsoring the whole football season instead of just a few matches at the very beginning which means fulfilling a great endorsement with Edita Food Industries which is the mother company for other snacks like Todo, Bake sticks, Molto, etc..
Now that’s a great way to profit from the game while watching.
“El Mic Maak” took the game to a whole new level, from its home :
They gotta get their head in the game by doing so they decided to take the show right from where it belongs, which is Qatar. The show shifted ways where they went on casual explorations showing us the soccer hardcore fans reacting to the dose of matches in a festive this world spirit predicting who will win the match and rewarding them with Freska’s chocolate bars as gifts, introducing them to the Egyptian Culture in an entertaining way and proving that football is a work of art, not just a game.
“El Mic Maak “ Results :
What started out as a normal game visualizer where people tuned in heavily as hardcore fans ended out as a fan favorite show that people demandingly asked for a new approach after the end of the world cup for a chance to watch a series of different editions every start of a brand new season.